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San Diego, CA - Asian Business Association Foundation along with Mayor Todd Gloria, Councilmember Kent Lee, and the Honorable Chris Cate unveil plans for Convoy Gateway sign.

On Thursday, June 15 at 9:00 AM in front of Friend’s House located at 4647 Convoy St., San Diego, CA 92111, community leaders will gather to celebrate the release of plans for a 30 foot tall Convoy Gateway sign.

“The Convoy District is the direct result of decades of innovative Asian entrepreneurship and resilience that has turned this region into a top tourist destination,” said Asian Business Association President & CEO Jason Paguio. “The Convoy Gateway sign will stand as a testament to the remarkable cultural and economic contributions of the Asian American, Native Hawaiian, and Pacific Islander communities and businesses,”

The Convoy Gateway sign will be a vertical structure that stands 30 feet tall and will feature designs and patterns that honor the Asian American, Native Hawaiian, and Pacific Islander (AANHPI) communities.

“The Convoy District stands out as a hub of Asian and Pacific Islander businesses and restaurants, contributing significantly to the cultural diversity and prosperity of our city,” said Councilmember Kent Lee. “The installation of a gateway sign will serve as a beacon for our community, acknowledging the integral role these community members and businesses have had in establishing the Convoy District as a nationally acclaimed destination.”

The Kearny Mesa neighborhood was designated as the Convoy Pan Asian Cultural & Business Innovation District in October 2020 and in August 2022 the community celebrated the addition of six freeway signs highlighting the designation. The Convoy Gateway sign builds upon a multi-year plan for improvements for the district while honoring the contributions of the AANHPI community.

“The hundreds of locally owned businesses in the Convoy District have worked hard to make this neighborhood the exciting hub it is today,” said Mayor Todd Gloria. “The new Gateway Sign recognizes that work and serves as an iconic marker that will welcome both residents and visitors to the neighborhood. This is an important milestone in the Convoy Street corridor’s continued revitalization, which includes new homes, repaved streets, additional parking and more.”

The anticipated date of completion for the gateway sign will follow further design refinement, construction and permitting documents, as well as median improvements.


The Asian Business Association Foundation is a 501(c)(3) nonprofit organization dedicated to strengthening underserved Asian and Pacific Islander communities through leadership and education.

View press conference livestream:

Render Provided by: Bennett Peji Design

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