Jason Paguio Headshot .jpg

President & CEO


President & CEO

Jason Paguio is President and Chief Executive Officer of the Asian Business Association San Diego (ABASD) and the Political Director for the California Asian Pacific Chamber of Commerce. 


Focusing on economic equity for the region’s underserved communities, Jason led ABASD’s Small Business Development Center (SBDC) through the pandemic by assisting thousands of minority owned small businesses, helping them to receive no-cost technical assistance and tens-of-million dollars in COVID-19 disaster relief capital. In an historic effort, Jason partnered to establish the Strategic Alliance, comprised of the region's three largest ethnic chambers of commerce; the Central San Diego Black Chamber of Commerce, the San Diego County Hispanic Chamber of Commerce, and the Asian Business Association San Diego. Together, the Strategic Alliance successfully advocated with the County of San Diego and City of San Diego for dedicated outreach and technical assistance to disadvantaged minority owned businesses. 


Since becoming President and CEO of ABASD in April 2019, Jason helped grow the organization to its largest size in thirty years, tripling its revenue, eliminating all debt, and establishing reserves. ABASD has expanded its impact through community based outreach and partnerships while more than doubling its office size to provide a cultural co-working hub for the API community with free meeting and collaboration space for API nonprofits. In addition to becoming a Small Business Development Center, Jason established AdvanceAPI with Mission Driven Finance, the first API Impact Fund in the region, and the Asian Business Association Political Action Committee. Most recently, ABASD helped to formally designate the Convoy District in Kearny Mesa as the Pan Asian Cultural and Business Innovation District in the City of San Diego. 


In addition to his experience as a nonprofit executive, Jason's background includes over 15 years as a small business owner and 6 years in local government, previously serving as a Public Policy Advisor and Chief of Staff. A member of the United States Coast Guard Auxiliary, he currently serves as Communications Staff Officer at San Diego Harbor (114-01-01).


Jason’s additional involvement in boards, commissions, and committees spans from the region’s philanthropic community, civic and business centered institutions, to arts and education based organizations. His current civic commitments include the Board of Directors, NTC Foundation (Arts District Liberty Station), San Diego Sports Arena Community Advisory Board, and was recently appointed to the Board of Directors of the San Diego Community Housing Corporation and LEAD San Diego. Jason is a resident of Coronado and serves on the City of Coronado Mobility Commission.


San Diego Business Journal twice named him one of "San Diego's 500 Most Influential People", a “Most Admired CEO” finalist, and “San Diego 40 Under 40” by San Diego Metro Magazine.


Business Advisor & Programs Manager

Wesley Quach serves as the ABASD Small Business Development Center (SBDC) Director and full-time Business Advisor and Programs Manager. As part of the SBDC Network, Wesley provides no-cost consultation to small business owners and entrepreneurs, helping them start, grow and expand.

Prior to joining Asian Business Association, Wesley served as the Manager of the Convoy District Partnership, a 501(c)(3) non-profit organization that aims to revitalize and transform the pan-Asian Convoy Street area of San Diego. Working with small businesses, community organizations, and local government, Wesley was instrumental in establishing the Convoy Street Micro-Business Improvement District. Wesley has successfully advocated on behalf of the community in regards to land use issues, public safety, parking & transportation, and the current Kearny Mesa Community Plan update process. Wesley was previously a founding board member of the non-profit who stepped into the role of Manager in 2016.

In 2013, Wesley co-founded the San Diego Night Market, the largest Asian cultural event in San Diego inspired by the bustling night markets in Asia, showcasing the city and region’s Asian cuisine and culture. Due to the overwhelming success of the San Diego Night Market, Wesley and his team moved the event to SDCCU Stadium in 2019 to accommodate the thousands of attendees.

As Managing Director of Ansir Innovation Center from 2011 to 2016, Wesley worked closely with early-stage technology startups by connecting them to mentors, funding opportunities, and other resources. During this time, Wesley was also highly involved with the non-profit Startup Weekend and organized several weekend-long educational startup events throughout the city.

Wesley previously served on the founding board of the Asian Pacific American Coalition from 2011 to 2016 and was key in the organization’s initial goals of forming an Asian Pacific Islander influenced City Council District in 2013, as well as leading subsequent Get Out the Vote efforts to empower San Diego’s API community.

Wesley is currently serving on the board of the Chinese Consolidated Benevolent Association, the oldest API non-profit organization in the county. Wesley manages the Association’s San Diego Lucky Lion Dancers, a volunteer-based traditional Southern Chinese lion dance group.

In 2018, Wesley co-founded Popo Bros LLC, a small food service business specializing in Asian-inspired fruit teas and desserts.

Wesley received his B.S. in Business Administration with an emphasis in management and entrepreneurship from California State University San Marcos and also holds certificates in Project Management and Geographic Information Systems.


Administrative Coordinator

Paige DeSagun is the ABASD Small Business Development Center (SBDC) Administrative Coordinator. In her role, she serves as a liaison providing support for small business owners and entrepreneurs to receive no-cost consultation and educational workshops.

As someone who understands the needs of ABASD’s clients and members, Paige is of Chinese and Filipino descent and owner and operator of Paige's Pocket, an online clothing business she started in 2012. 

In her spare time, she is a Social Media Manager and "influencer" with over 33,000 followers on Instagram and is onthe leadership team and event planner for Communion Church in the Clairemont/Kearny Mesa area. Paige is a Mother of two to Carter and Mason. 

Salacup Zane

Signature Events


Signature Events

A proud Filipina-Mexican-American, Rozanna serves as ABASD's Office Manager and provides business and development support to members. Rozanna organizes ABASD's signature events; the Annual Scholarship and Awards Gala, A Taste of Asia and Lunar New Year Celebration.

Throughout San Diego County, Rozanna has represented some of the region's largest business/industry advocacy associations and nonprofit organizations.

Rozanna resides in the community of Rancho Penasquitos with her husband and three children.



Marketing, Outreach & Events


From the island of Oahu, Lauren is ABASD's Marketing, Outreach and Events Manager. In addition to her role with ABASD, Lauren provides event production throughout San Diego County with a focus on community empowerment. A leader in the API community, she serves as President of the National Association of Asian American Professionals - San Diego and is a recipient of the Rising Star Award from the Asian Pacific American Coalition. Most recently, she served as the Vice President/ Creative Director of Silk Road Productions; one of the leading, award-winning event production companies in Southern California.

Her event production passion and engagements are dedicated to providing platforms and connections for diverse communities and cultures to be highlighted, bridged, and empowered. A few of the signature projects she has worked on include: Filipino Sun Festival, Kinda Kamayan, Linda Vista Multi-Cultural Fair, Asian Cultural Festival, San Diego Night Market, San Diego Ramen Festival, Asian Pacific Islander Festival Day at the San Diego County Fair, San Diego Padres Filipino Heritage Night, Seaworld Lunar New Year, and Convoy Nights.

Previously, she was the Director of Andres Bonifacio Samahan Community Outreach and Political Education (ABSCOPE), Chairperson of Andres Bonifacio Samahan, and the Marketing Director of the Youth Mentorship Program.

Lauren received a B.S. in Business Administration Marketing from San Diego State University.



Business Advisor

Jessica Javier joined ABASD SBDC as a Business Advisor to provide specialty business advising for COVID-19 assistance and support.

Jessica is a San Diego native and has been a co-owner and operator of KMF CrossFit located in Lemon Grove since 2017. While balancing business ownership she also works alongside Generational Wealth to help families and small business owners financially. Jessica is now putting forward her small business ownership and professional financial planning experience at ABASD SBDC to help small businesses.

Jessica studied Business Administration at Grossmont College and Business Information Systems at San Diego State University.

Alex Villafuerte Headshot.PNG
Alex Villafuerte Headshot.PNG


Director of Communications & Membership


Alex Villafuerte is the Director of Communications and Membership of the Asian Business Association San Diego (ABASD).

Alex comes to ABASD with 11 years of experience in eCommerce and marketing strategy as well as 5 years in event and community organizing for San Diego's largest civic event, the San Diego Pride parade, and generating over 3 million dollars in ticket sales for the San Diego Pride Festival. In 2018, he co-founded the San Diego Queer APIMEDA Coalition and in 2021, co-founded the San Diego API Coalition.

Alex also serves on the County of San Diego Leon L. Williams Human Relations Commission, the co-chair of the San Diego API Coalition, and a board member of the ABC 10News Community Advisory Board.

On his free time Alex enjoys exploring San Diego's food and beer scene as well as staying active with yoga, rock climbing, hiking, and snowboarding.



Business Advisor




Business Advisor




Business Advisor




Business Advisor



Program Coordinator & Business Advisor

San Diego Asian Pacific Islander Economic Equity Advancement Program

Yvonne recently received her Master of Business Administration (MBA) from Point Loma Nazarene University. She now serves as the Program Coordinator and Business Advisor at ABASD, assisting with the Asian Pacific Islander Economic Equity Advancement (APIEEA) Program as well as business translation services. Prior to joining ABASD, Yvonne worked in the events and media industries in Australia and China. She has organized a wide range of B2B events, including trade shows, sales meetings, seminars and conferences, company milestones, and so on. Her enthusiasm for events has driven her to continue supporting businesses in accomplishing their marketing objectives and developing long-term customer relationships.


Yvonne obtained her bachelor's degree in Broadcasting and Anchoring from the Communication University of China in Beijing, China. She interviewed many politicians, celebrities, and artists, including former Australian Prime Minister Tony Abbott, Olympic Swimming Gold Medalist Ian Thorpe, Chinese TV host Wang Han, etc.


In addition to ABASD, Yvonne serves as the Event Director of the National Association of Asian American Professionals (NAAAP) San Diego.



Media Team Associate



Marketing Team Associate



Media Team Associate



Media Team Associate



Media Team Associate

ABASD is part of the San Diego & Imperial SBDC Network. The network serves entrepreneurs and small businesses with low to no-cost services to support business growth.

Funded in part through a cooperative agreement with the U.S Small Business Administration and Wells Fargo Foundation.

Funded in part through a Grant with the Governor’s Office of Business and Economic Development.