Social Media Marketing

Date: 11/3/2022 Time: 2:00 PM - 3:00 PM (PDT) Registration Deadline: 11/3/2022 3:00 PM (PDT) Fee: No Fee Point of Contact: Yvonne Gao Program Format: Online Meeting (Live) Training Topics: Marketing/Sales Description:

This session is designed to give a full picture view of how core, best practice marketing principles not only show up in your social media marketing but can make social much easier and more effective. We will cover defining your audience and where they are to maximize your social media marketing channels, understanding how to use your brand tone and voice to maintain a relationship with your audience, developing a strategy that makes managing your social media repeatable and effective, planning, creating, and managing content, and understanding how to measure your success.

Session Overview:

• Defining your audience and where they are to maximize your social media marketing channels
• Understanding how to use your brand tone and voice to maintain a relationship with your audience
• Developing a strategy that makes managing your social media repeatable and effective
• Planning, creating, and managing content and understanding how to measure your success

Presenter Bio:

Jacqui Jones is CEO of One Degree Marketing. One Degree provides core marketing digital marketing services for businesses and organizations. Jacqui has been in the marketing industry for 10 years and is an alumna of The University of Alabama and a graduate of the Goldman Sachs 10,000 Small Businesses Program.

Jacqui is a 2018 Small Business Administration Emerging Leaders Awardee, a 2019 TEDxBirmingham speaker, the 2019 American Marketing Association Birmingham Chapter “Young Professional Marketer of the Year” and has been listed in the 2019 Birmingham Business Journal Women to Watch, 2020 Birmingham Business Journal 40 under 40, and as a 2020 Birmingham Business Journal CEO Awards finalists. Jacqui is a mother and wife and believes strongly in the success of small businesses.

Company Bio:

One Degree Marketing was founded in March of 2013 in Birmingham, AL. They began as a marketing company providing case-by-case marketing and branding strategy and design to musicians, songwriters, artists, and entrepreneurs. They evolved into a boutique digital marketing firm providing quality marketing services to small businesses, brands, and organizations that support growth rooted in passion and creativity.

RSVP free at: https://sdsbdc.ecenterdirect.com/events

*** This workshop is sponsored by Mastercard Digital Doors. To learn about about the program, click here: https://www.mastercard.us/en-us/business/overview/grow-your-business/digital-curriculum/abasd.html