Digital Presence 101 & Accepting Payment Remotely

As soon as people hear about a business/brand they’ll typically hop online and search for your business/brand — do you have the presence you’re hoping they will find? Join Square eCommerce specialist Martin Guerrero to walk you through the basics of claiming your online presence and what you need to build your website. In our time together we’ll cover claiming your domain, creating a first impression, and focusing on the right website elements for your business or brand.

Square revolutionized payments in 2009 with Square Reader, making it possible for anyone to accept card payments using a smartphone or tablet. Martin will also teach you about the many ways you can safely take payments today, including in-person contactless and various online payment options.

Session Overview: - Essential elements of an effective e-commerce website and online brand - Email marketing and Search Engine Optimization - Making sites compatible for smart phones/mobile apps - Introduction to social media marketing - A hands-on step-by-step tutorial to establish payment capabilities with Square

Presenter Bio: Martin Guerrero is a member of the Global Policy Partnerships and Community Impact team at Block. Block is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD. As an e-commerce specialist with nearly 15 years in the website and domain name industry he has been helping Square sellers broaden their customer base by providing both onsite and online educational programs centered around the Square ecosystem. Martin also heads up cross-functional projects supporting Spanish-speaking and Indigenous small businesses and other community and third-party partners.

Company Bio: Square builds common business tools in unconventional ways so more people can start, run, and grow their businesses. When Square started, it was difficult and expensive (or just plain impossible) for some businesses to take credit cards. Square made credit card payments possible for all by turning a mobile phone into a credit card reader. Since then, Square has been building an entire business toolkit of both hardware and software products including Square Capital, Square Terminal, Square Payroll, and more.

RSVP free at: https://sdsbdc.ecenterdirect.com/events/16156