Business Owner's Guide to the Internet

The Internet is ubiquitous in our lives today, yet so often it wastes, rather than saves, our time and money. How can business owners obtain a worthwhile return on investment from their website and other online solutions? In this workshop, you’ll take a brief glimpse behind the curtain to see how the internet works, without the usual techno-babble. Then, you will tap into your newfound knowledge to discover the best ways to leverage the modern internet to grow your businesses. By the end, you will learn: - Vocabulary that will prepare you to discuss internet products and services with customers, employees, vendors, and tech contractors. - How to validate the value proposition of a website or cloud-based software solution for your business. - The different ways to set up a website for your business, and which option is best for you. - Tips for vetting, hiring, and working with software contractors.

Biography

Matthew Cardarelli is a freelance software developer who specializes in custom software solutions for the web. His career started at healthcare tech company athenahealth, where he worked for nearly four years on their flagship cloud-based revenue cycle product. He spent the following three-plus years at agriculture tech company Indigo Ag, where he helped develop their commodity crop marketplace. Near the end of his tenure at Indigo, he led the development team responsible for building critical interfaces for user login, password reset, and email verification. In September of 2023, Matt started his own freelance software development business. His mission is to build software that is simple, secure, accessible, and reliable for everyone.