Workshop 3 [Thursday, Nov. 16, San Diego Foundation Center, 2508 Historic Decatur Rd. #200, 8:30AM Networking, 9AM – 11AM]: “Measure, Adjust, Repeat” Results matter! Use the metrics in your plan to continually monitor your social media efforts. Are you tracking clicks? Likes? Comments? How do those translate into sales or greater engagement with customers? Get to know analytics for each platform and check out your competition to see what they’re doing and how it’s working.