Asian Business Association of San Diego Receives $50,000 from AT&T to Help Disadvantaged Minority-Owned Businesses

For Immediate Release

September 29, 2020  


Asian Business Association of San Diego Receives $50,000 from AT&T to Help Disadvantaged Minority-Owned Businesses

San Diego, CA — The Asian Business Association of San Diego (ABASD) announced today that AT&T California has contributed $50,000 its COVID-19 Outreach & Technical Assistance Services and Asian and Pacific Islander (API) Advocacy and Education Outreach programs. Both programs are designed to help address the needs of disadvantaged minority-owned businesses. Through ABASD’s Outreach & Technical Assistance Services Program, the organization provides support and counseling to business owners needing assistance weathering the economic crisis, particularly the crisis brought on the API community due to COVID-19.

ABASD is working to provide technical assistance to small businesses that is making a tremendous impact for small business owners navigating not only the challenges of the pandemic but also managing language, economic and cultural barriers too often overlooked and forgotten within the diverse San Diego neighborhoods.

“The API community is coming together to help support our most vulnerable small businesses, many of which have suffered the effects of xenophobia and racism directed towards Asian Americans. AT&T’s contributions will enable us to have a greater impact in our community by giving API owned small businesses no-cost technical assistance and additional support,” said Jeni Burgess, Board Chair, ABASD.

In recognizing the effects of the pandemic beyond the Asian Pacific Islander community, ABASD also expanded its Small Business Development Center (SBDC) to include the Strategic Alliance, comprised of the Asian Business Association, Central San Diego Black Chamber of Commerce and the San Diego County Hispanic Chamber of Commerce. The new program, dubbed the “Alliance SBDC,” contracted with the City and County of San Diego to conduct outreach to those disproportionately affected by the pandemic, minority-owned businesses, for assistance in applying for the county’s small business stimulus grant as well as the city’s temporary outdoor business operation permit.

“AT&T is committed to ABASD’s work supporting small minority business owners, many of whom have struggled under the economic and social crises exasperated by the pandemic. We know that by supporting ABASD we are supporting economic empowerment while fighting racial injustice,” said Christine Moore, Director-External Affairs, AT&T California.   

The COVID-19 crisis has exacerbated social justice issues for Asian Americans and AT&T is committed to supporting opportunities that foster upwards mobility for underserved communities. AT&T’s support of APIs Mobilize is part of AT&T Believes℠, a company-wide effort to make a meaningful impact in local communities. The program combines company resources and employee engagement to help local initiatives that address substantial societal issues. Nationally, AT&T is dedicating $10 million to economic opportunity in underserved communities and communities of color.

Contact: Lauren Garces

Marketing, Outreach, & Events