Nielsen describes the Asian American Consumer

SIGNIFICANT, SOPHISTICATED, AND SAVVY – That’s how Nielsen described the Asian American Consumer in its recent report. The report goes on to state that Asian Americans are “the fastest-growing U.S. multicultural segment with significant purchasing power.” We are also, “affluent, well-educated, geographically-concentrated, and technologically savvy. Asian American buying power continues to increase and is projected to reach $1 trillion by 2017. Building on their heritage, academic achievement, adaptability, and rising spending clout, Asian American consumers are a powerful economic force...” 

Download the full report at http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2013%20Reports/Asian-American-Consumer-Report-2013.pdf