Nielsen describes the Asian American Consumer

SIGNIFICANT, SOPHISTICATED, AND SAVVY – That’s how Nielsen described the Asian American Consumer in its recent report. The report goes on to state that Asian Americans are “the fastest-growing U.S. multicultural segment with significant purchasing power.” We are also, “affluent, well-educated, geographically-concentrated, and technologically savvy. Asian American buying power continues to increase and is projected to reach $1 trillion by 2017. Building on their heritage, academic achievement, adaptability, and rising spending clout, Asian American consumers are a powerful economic force...” 

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